Design Thinking

Our d.school process

At Paris d.school, we primarily use two process templates: the Stanford d.school process for our beginners’ programs/projects, and the third generation of the IDEO process (popularized by Tim Brown) for our expert level projects. We emphasize the cyclical and iterative nature of the processes.

It is essential for any school or company to adapt the implementation phase to match the final possible degree of completion and the internal process of the organization which will launch and implement the project. The capacity to mobilize the key players must be triggered from the start by communication initiatives, termed “dissemination”.

Inspiration

The first space in our voyage of exploration is inspiration. The sources of inspiration for innovation are multiple : thinking about priorities and trends, observing and talking to the people we want to innovate for in their real environment, understanding the extreme users, looking at the possibilities offered by using or combining existing solutions…

Ideation

Ideation is the process of generating, developing and testing ideas that may result in solutions. We use different methods of creativity, fast prototyping and tests with users in their environment. The goal is to turn ideas into solutions

Implementation

The implementation phase begins at the moment when one or more mature concepts emerge from the interaction between the inspiration and ideation phases. It includes all the activities needed to convert the project from the design state to a reality, i.e. the creation of a new market object. To make this transition successfully, you have to strike hard by combining the following elements: persuasion (storytelling and the pilot), adapting the economic model, obtaining approval from management to launch operations (production and sales) under the company’s internal processes.

«Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.»

Tim Brown, CEO of IDEO, HBR, 2009.

To go further…

Véronique Hillen’s book, « 101 landmarks to innovate » is available for free here : www.veroniquehillen.com

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Italian and Spanish versions available soon.

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